.YOU MAY not realise it, however different typefaces generate different feelings. Serif fonts, along with little movements in the end of characters, are actually commonly located in publications as well as newspapers. They seem to be trustworthy and authoritative. Sans serif typefaces, which appear, may look modern and casual. Visual uniformity provides readers a feeling that they understand where they stand up it helps to develop depend on. When it comes to The Economic expert, it establishes the tone for our writing.